Content Marketing = Telling Your Story
‘Content’ simply refers to the material you post and publish on your website, blogs, newsletters and across social media; text, videos, podcasts, pdf, e-courses and more. Each piece of content works together to tell your unique story and helps potential customers decide if they can trust you with their business.
For companies that are online, quality content is an important strategy to market your business. Here is how it works:
- Your content establishes YOU as someone worth listening to
- People will want to come back for more of YOUR wisdom and advice
- This process builds TRUST
- These people will eventually become your CUSTOMERS
As an SEO tactic, search engines love to read new content and when a website is constantly updating their site through these methods, your site will be constantly fresh; giving you a rise in the search engine ranks! As your content marketing team, we will create and manage the articles, blog posts, videos, podcasts, images and webinars that work to establish you as a thought leader in your niche and builds strong relationships with your prospects and customers.
How It Works
Consultation: One size does not fit all and our packages are customized for your unique company profile and needs. Helping you stand out is our number one priority. The first step is our consultation process, which begins with an assessment survey and Skype meeting in order to gain a deep understanding of your story and your specific needs.
Strategy: We spend time helping you understand the best practices for driving traffic to your site and together we pick the strategies that will help you reach your goals. After the initial consultation and assessment, we will craft a plan that includes clear expectations for all of the details including the project management process and payment.
Project Management: We utilize cloud-based tools to communicate with all team members for updates, adjustments, proofing reviews and project sign-offs. This eliminates unnecessary email and keeps all of the components in one place.
Payment & Commitment: The content marketing package is priced at a flat monthly or yearly fee based on your custom plan. Everyone starts with a three month trial period that begins with a deposit of 1/2 of the fee with the balance due at end of the second month. After this trial period, you will be billed at the end of each month that we continue to work together.