Content Marketing
Content Tells Your Story
‘Content’ simply refers to the material you post and publish on your website, blogs, newsletters and across social media; text, videos, podcasts, pdf, e-courses and more. Each piece of content works together to tell your unique story and helps potential customers decide if they can trust you with their business.
Quality online content is an important strategy for your organization to be visible and gain trust. Here is how it works:
- Your content establishes YOU as someone worth listening to
- People will want to come back for more of YOUR wisdom and advice
- This process builds TRUST
- These people will eventually become your CUSTOMERS
Updating your site keeps it fresh and can raise your rank with search engines.
As your content marketing team, we can create and manage the articles, blog posts, videos, podcasts, images and webinars that work to establish you as a thought leader in your field and builds strong relationships with your clients, community, and other stakeholders.
Our Proven Process
working with Alford Creative
I: Clarity
All projects begin with a thorough analysis of your organization; your growth goals, structure, gaps, stakeholders, market, competitors, and more.
II: Strategy
Using our proven 8-point framework, we craft a detailed action plan designed to meet your specific objectives.
III: Motion
Here’s where we get to work! You can choose done-with-you OR done-for-you options based on your resources and priorities.
Our Proven Process
working with Alford Creative
I: Clarity
All projects begin with a thorough analysis of your organization; your growth goals, structure, gaps, stakeholders, market, competitors, and more.
II: Strategy
Using our proven 8-point framework, we craft a detailed action plan designed to meet your specific objectives.
III: Motion
Here’s where we get to work! You can choose done-with-you OR done-for-you options based on your resources and priorities.