Content Marketing

Content Tells Your Story

‘Content’ simply refers to the material you post and publish on your website, blogs, newsletters and across social media; text, videos, podcasts, pdf, e-courses and more. Each piece of content works together to tell your unique story and helps potential customers decide if they can trust you with their business.

Quality online content is an important strategy for your organization to be visible and gain trust. Here is how it works:

  • Your content establishes YOU as someone worth listening to
  • People will want to come back for more of YOUR wisdom and advice
  • This process builds TRUST
  • These people will eventually become your CUSTOMERS

Updating your site keeps it fresh and can raise your rank with search engines.

As your content marketing team, we can create and manage the articles, blog posts, videos, podcasts, images and webinars that work to establish you as a thought leader in your field and builds strong relationships with your clients, community, and other stakeholders.

 

Content that Connects!

check-mark-10-xxlArticles & Blogs

check-mark-10-xxlInfographics

check-mark-10-xxlVideo

check-mark-10-xxlPodcasts

check-mark-10-xxlE-Books

check-mark-10-xxlSocial Images

check-mark-10-xxlFact sheets, toolkits and other guides to your business

Our Proven Process

working with Alford Creative

I: Clarity

All projects begin with a thorough analysis of your organization; your growth goals, structure, gaps, stakeholders, market, competitors, and more.

II: Strategy

Using our proven 8-point framework, we craft a detailed action plan designed to meet your specific objectives.

III: Motion

Here’s where we get to work! You can choose done-with-you OR done-for-you options based on your resources and priorities.

Our Proven Process

working with Alford Creative

I: Clarity

All projects begin with a thorough analysis of your organization; your growth goals, structure, gaps, stakeholders, market, competitors, and more.

II: Strategy

Using our proven 8-point framework, we craft a detailed action plan designed to meet your specific objectives.

III: Motion

Here’s where we get to work! You can choose done-with-you OR done-for-you options based on your resources and priorities.

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