Nonprofits often struggle to hire staff with specialized expertise due to limited funding.
That doesn’t have to be you.
The Fractional Communications Officer for Social Benefit Nonprofits.
Hi, I’m Beth, and I’ve been working with social benefit nonprofits and human-centered companies for over 15 years.
There is so much I love about working with impact driven people, and with the right >strategy and leadership, you can be a go-to provider in your area, even if you’re small. Imagine:
- Gaining a high-achieving senior leader for a fraction of the cost of a full time employee
- Agency-wide clarity: common messaging, Roadmaps, and ongoing reporting for what is working and not
- A well-run and effective comms & marketing team, all moving in the same direction
- An Executive Director who can fully focus on guiding the org
Let me help you make the most of their grant and donor dollars, and bring a greater impact for your mission.
What is a Fractional CCO or CMO?
Part Time Executive
They are a senior comms and marketing expert who works with a organization on a part-time or contract basis, providing high-level strategy without the cost of a full-time COO/CMO.
Leadership
They bring leadership to the comms and marketing team. They can hire and onboard as needed, oversee the execution the strategy, and analyze and report on overall performance.
Strategic Growth Driver
They lead and align all comms and marketing efforts with business goals—developing campaigns, overseeing teams, and optimizing performance to drive growth.
Flexibility & Expertise
They bring decades of industry experience, and stay on top of the latest trends and best practices. They can jump in quickly, making an immediate impact.
Is it time to bring in an expert?
You lack visibility and engagement in your community
Your org lacks leadership, expertise, or a clear plan for comms and marketing
Your outreach seems cobbled together, with everyone doing their own thing
Our Proven Process
working with Beth as Fractional CMO or CCO
I: Clarity
All projects begin with a thorough analysis of your organization; your growth goals, structure, gaps, stakeholders, market, competitors, and more.
II: Strategy
Using my proven 8-point framework, I will craft a detailed action plan designed to meet your specific objectives and growth goals.
III: Motion
Here’s where we get to work. I will begin by building or optimizing the team, and lead the execution of the roadmap, working in 90-day cycles.
“Sometimes marketing feels daunting. We can start chasing the next best solution without direction or certainty. This is how I approached marketing for years. Beth Alford stepped in and created not just direction but leveraged my business in all sorts of ways that I had not imagined. Most importantly, they took the time to really get me, what we stood for and helped us clarify our messaging. We have reached more customers, more new employees and more people that engage with us online than ever before. I have so much gratitude in my heart for what this team has done for my business.”
Dr. Jenny Palmiotto
CEO & Clinical Director, Family Guidance & Therapy Centers
Executive Director, Love & Autism
“Our partnership with Beth has allowed WTCSB to focus on service delivery and operations without sacrificing the time and attention needed to improve our online presence and brand recognition/trust within the communities we service. She engaged us with assessment, planning, and creative solutioning dialogue that sought first to truly understand who we are and who we serve before implementing change. Given this partnership, we’ve expanded our relationship to enhance our internal and external communications structures for better alignment of our staff and our position in the community that is consistent with the growth in size and service array WTCSB has experienced in the last 10 years.”
Brandon Rogers
Executive Director, Western Tidewater Community Services Board
