Reach + Authority = ImpactMake Your Mark on the World
Reach + Authority = ImpactTo Make a Bigger Mark on the World
What is Google Business Profile – a.k.a. Google My Business – and Do I Need One for My Private Practice?
Google Business Profile, formerly known as Google My Business, is a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. Google Business Profile is not unlike listings on online business directories such as Yelp, but it’s found directly in Google and Google Maps search results. This is why having a Google Business Profile is so important for small businesses – potential clients don’t have to visit a third-party site.
Brand is Not Your Logo
See if this sounds familiar…you get an idea for a business and the juices start flowing and you’re so excited. The next thing you know you are down at Office Depot or maybe you’ve pulled up VistaPrint on your laptop, looking to get some business cards – and that leads you to thinking about logos. The reason this story is familiar is that we all do it. I have done it on more than one occasion, So there is nothing wrong with getting excited and beginning to give some shape to your idea, but a log or a business card wont take you very far.
Digital Excellence is Crucial to Your Nonprofit’s Mission
Paying attention to your digital assets and online presence is about more than just getting new clients. It is the first (and sometimes last) impression your community may have about your organization.
How to Cope With Therapist Burnout Around Telehealth
While telehealth has been around for decades, in some form or another, it quickly became the norm in 2020, the year COVID hit the U.S. hard. Suddenly, telehealth became the standard way to access medical care, and practitioners were forced to quickly create and implement programs and procedures that normally would have taken months to do. In some ways, it was a testament to what we were all capable of, but it was also the beginning of a long period of waiting, constant back-and-forth changes, and more waiting.
How Do I Make Sure The Web Forms For My Private Practice Are HIPAA-Compliant?
If moving your intake paperwork and other forms into the digital world has left you feeling overwhelmed, confused, or uncertain, this article can help! We want to make sure that whether you’re just starting your private practice, or have been in business for years but have just made the decision to move your paperwork online, that you get it right from the beginning.
How to Grow Your Business With Content Marketing
To be successful with your digital brand elements you need to be putting out great content. The beautiful thing about this simple truth is that it allows all size companies to get in the game. No company is too small to participate. Every step along the marketing cycle relies on content: Blogs, videos, email, etc…These are all just ways to connect with other humans!
Why “Sites Designed for Therapists” and Other Pre-Built Websites Are Bad for Business
When you’re dealing with starting up your own private practice and all that goes with it, building your website might not be too high on your priority list. You know you need one, of course – but is it really all that important?
5 Ways to Improve Your Customer Journey
Whatever you offer the world, it’s important to understand how people hunt for your thing, how they move through your platform/website and ultimately choose you.
The 8 Areas of Focus for Well Rounded Marketing Strategy
Without a digital marketing plan, you can be stuck just spinning your wheels. A cohesive marketing system is planned around these eight areas.
The Top 5 Barriers to Mental Health Care
As a therapist, you are probably aware of some of these issues. In fact, you may be discussing them amongst your peers and already brainstorming solutions. So, what can a digital marketing company say that you haven't heard, and why do we care? This blog article is...
Overcome Mental Health Stigma with Content Marketing
“But Therapy Doesn’t Work!” Have you ever met someone who doesn’t believe in therapy? If you’re a mental health care professional, it may seem unbelievable that someone could feel that way in this day and age, but there are a variety of backgrounds and belief systems...
5 Ways to Fill Your Open Clinician Jobs, Online (and free!)
If you own or manage a community mental health center or a private practice with multiple clinicians, you may have been hit hard in the last few months with the new hire shortage. Unfortunately, the inability to staff your practice can mean you are unable to bring on new clients, which is especially concerning during a time when so many need help. Here are some ways to find help.
Optimize Your Intake process – In One Afternoon!
Clinic and private practice owners, are you frustrated with your ability to track those who are interested in your services: forms, appointment, insurance, etc? Optimize your intake system in one afternoon!
Shame and Mental Health in the Social Media World
Therapists, as leaders in mental healthcare, you can help open up dialogue about mental illness and to work to fight stigma by leveraging social media.
Is it a Real Email, or is it a scam?
Every day people keep coming up with more devious ways to secure your private information or install malware on your device. Have you received any of these scam emails?
How Human-Centered Marketing Can Grow Your Therapy Practice
If you’re like most therapists, you aren’t really interested in playing the marketing “game.” We specialize in working with mental and behavioral health therapists to get you traction online, but not at the cost of your integrity.
7 Easy Ways to Keep Visitors on Your Website
Have you ever wondered how you can keep visitors on your website? Here are some tips on how to do that effectively without breaking the bank!
Should I Build My Own Website or Have It Professionally Developed?
Building your own website and having a professional develop it for you is a very important decision that you need to make before you take on other digital marketing strategies for your business. But what are the factors that you need to consider before making a decision?
More Time and Less Money: How Will Small Businesses Thrive in 2021?
2020 has posed many risks both in the health and business sectors. Jobs were lost, businesses were shut down, and people braved for the worst every single day. If you’re one of the many people who had lost their employment last year, maybe building your own small business will be best for you?
Upgrade Your Technology and Grow Your Practice
“I don’t have time for all that computer stuff, I focus on people.” Technology can feel like the enemy when it sucks our time or when our systems are so complicated we are distracted from our higher work. But in 2020, people insist on using technology to find you, interact with you and even praise you.
5 Mindsets that Can Kill Your Private Practice
Will your practice still be around in two years? For 80% of people who start today, that answer is no. That’s the overall failure rate for small businesses according to the SBA and people in the helping professions are not immune. After working with scores of...
Why Your Website Isn’t Working
Is your website bringing you business and getting the word out about your amazing thing? If not, read on to find out some things people often miss when creating their first business website. Beware the Bright & Shiny Syndrome Getting your website up and running...
Three Key Questions for Small Business Branding
Does my small business need a brand? Some small business owners mistakenly think ‘branding’ is only important for large companies with broad budgets. But branding simply refers to the way your business is identified across marketing channels and to the outside world....
101 Questions to Get to Clarity
101 questions that are extremely helpful to gain clarity for a variety of situations.
Three Reasons Clarity is Crucial
Clarity. Strategy. Motion. The three phases of any initiative involve clarity, strategy and motion. Skip a phase and there will be gaps and missing elements that will threaten your success.
Toxic Company Culture? Time for a Values Check-up
So, with all of the resources and advice out there, why are so many companies plagued by a toxic culture? Use this check-up to turn things around.
3 Reasons You Can’t Afford to be Fake
The way you handle your story will determine how money moves in or out of your wallet.
Outsourcing: A Smart Option for Small Business
There comes a point where you can’t do everything yourself. Learn 5 reasons why outsourcing is a smart choice for your small business.
Online Marketing: Basics for Beginners
Marketing your business online can be scary and daunting. Here are a few quick things that take the mystery out of online marketing.