A website is the most important tool you will have to build your online authority. When deciding who to hire, make sure that attention is paid to how your site is prepared and how the functionality and content moves visitors through the marketing cycle and generates leads for future follow up.
ATTRACT your target audience (content, SEO)
CONVERT qualified leads (CTA’s, landing pages)
CLOSE new clients (Email campaigns)
DELIGHT your customers (content, social monitoring)