How Human-Centered Marketing Can Grow Your Therapy Practice and Help You to Help Others

If the thought of marketing your therapy practice makes you cringe, you’re not alone. We know that online marketing can feel fake, inauthentic and spammy. If you’re like most therapists, you aren’t really interested in playing the marketing “game.”

You got into this field to help people, not trick them. How can you convince people they need to be more truthful with themselves, if you don’t also practice that same level of honesty? 

We hear you. At Alford Creative, we specialize in working with mental and behavioral health therapists to get you traction online, but not at the cost of your integrity. As digital specialists, we are also uncomfortable with the bot-driven, fake-saturated tactics, trends, and digital practices used by others in our industry.

But what does human-centered marketing mean, exactly?

At its heart, marketing is about interacting and connecting with people. We want to take it back to that. We believe that you can grow your business through proven digital practices without relying on things that go against your values.

We put your clients’ human needs first. And we believe that this inspires marketing that is not only highly effective, but that will delight your clients.

So how do we put real peoples’ needs first? Let’s break it down.

5 Traits of Human-Centered Marketing

1.) People are more than their IP addresses.

In order to solve your clients’ problems, you need to get to know them. What do they care about? What are they interested in? What frustrates them, when it comes to behavioral health? When interacting online, it’s important to connect with them like you would in person.

2.) Talking like a real person.

Real people want to talk to real people, not bots, AI, or someone who sounds like a salesperson. Say no to spammy sales copy or “bait and switch” tactics. 

3.) Technology is a tool and not the driver.

Technology is a great tool! But it needs great people behind it. Your clients want information, authenticity, and a solution to their problems.

4.) Marketing isn’t Magic.

You’re building relationships with your clients (and future clients!) and that can’t be done overnight. It takes time, but we can help.

5.) Contributing to Build a Better Internet.

The internet is overrun with ads, spam, lures and tricks, bots, and more, and we hate it just as much as you do! That’s why we focus on making it better, and we want you to be a part of that.

We can make your online marketing clearer, easier, and less time-consuming, so you can get back to what’s important to you–helping people. Go ahead and schedule a free strategy session below, so we can see what we can do your practice.



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I think you do some of the most important work on the planet so I created a company just to help therapy practices and other mission-driven brands succeed. In fact, we have a proven process to help you not only survive, but become the go-to authority in your local market. If you want to learn more about how we can help, schedule a free strategy call below. 

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