Google Business Profile, formerly known as Google My Business, is a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. Google Business Profile is not unlike listings on online business directories such as Yelp, but it’s found directly in Google and Google Maps search results. This is why having a Google Business Profile is so important for small businesses – potential clients don’t have to visit a third-party site.
See if this sounds familiar…you get an idea for a business and the juices start flowing and you’re so excited. The next thing you know you are down at Office Depot or maybe you’ve pulled up VistaPrint on your laptop, looking to get some business cards – and that leads you to thinking about logos. The reason this story is familiar is that we all do it. I have done it on more than one occasion, So there is nothing wrong with getting excited and beginning to give some shape to your idea, but a log or a business card wont take you very far.
Paying attention to your digital assets and online presence is about more than just getting new clients. It is the first (and sometimes last) impression your community may have about your organization.
To be successful with your digital brand elements you need to be putting out great content. The beautiful thing about this simple truth is that it allows all size companies to get in the game. No company is too small to participate. Every step along the marketing cycle relies on content: Blogs, videos, email, etc…These are all just ways to connect with other humans!
Whatever you offer the world, it’s important to understand how people hunt for your thing, how they move through your platform/website and ultimately choose you.