Our Stance on Artificial Intelligence (AI)
Artificial Intelligence is slowly taking over in many aspects of our lives. Here’s how Alford Creative is navigating this emerging technology and its uses.
Alford Creative Earns Women-Owned Business Certification
Alford Creative is honored to announce that we have recently been certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s leading certifier of businesses owned and operated by...What is Google Business Profile – a.k.a. Google My Business – and Do I Need One for My Private Practice?
Google Business Profile, formerly known as Google My Business, is a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. Google Business Profile is not unlike listings on online business directories such as Yelp, but it’s found directly in Google and Google Maps search results. This is why having a Google Business Profile is so important for small businesses – potential clients don’t have to visit a third-party site.
Brand is Not Your Logo
See if this sounds familiar…you get an idea for a business and the juices start flowing and you’re so excited. The next thing you know you are down at Office Depot or maybe you’ve pulled up VistaPrint on your laptop, looking to get some business cards – and that leads you to thinking about logos. The reason this story is familiar is that we all do it. I have done it on more than one occasion, So there is nothing wrong with getting excited and beginning to give some shape to your idea, but a log or a business card wont take you very far.
Digital Excellence is Crucial to Your Nonprofit’s Mission
Paying attention to your digital assets and online presence is about more than just getting new clients. It is the first (and sometimes last) impression your community may have about your organization.
