Brand is Not Your Logo
See if this sounds familiar…you get an idea for a business and the juices start flowing and you’re so excited. The next thing you know you are down at Office Depot or maybe you’ve pulled up VistaPrint on your laptop, looking to get some business cards – and that leads you to thinking about logos. The reason this story is familiar is that we all do it. I have done it on more than one occasion, So there is nothing wrong with getting excited and beginning to give some shape to your idea, but a log or a business card wont take you very far.
