Our Stance on Artificial Intelligence (AI)
Artificial Intelligence is slowly taking over in many aspects of our lives. Here’s how Alford Creative is navigating this emerging technology and its uses.
What is Google Business Profile – a.k.a. Google My Business – and Do I Need One for My Private Practice?
Google Business Profile, formerly known as Google My Business, is a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. Google Business Profile is not unlike listings on online business directories such as Yelp, but it’s found directly in Google and Google Maps search results. This is why having a Google Business Profile is so important for small businesses – potential clients don’t have to visit a third-party site.
Digital Excellence is Crucial to Your Nonprofit’s Mission
Paying attention to your digital assets and online presence is about more than just getting new clients. It is the first (and sometimes last) impression your community may have about your organization.
The 8 Areas of Focus for Well Rounded Marketing Strategy
Without a digital marketing plan, you can be stuck just spinning your wheels. A cohesive marketing system is planned around these eight areas.
