What is Google Business Profile – a.k.a. Google My Business – and Do I Need One for My Private Practice?

Google Business Profile, formerly known as Google My Business, is a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. Google Business Profile is not unlike listings on online business directories such as Yelp, but it’s found directly in Google and Google Maps search results. This is why having a Google Business Profile is so important for small businesses – potential clients don’t have to visit a third-party site.

How to Grow Your Business With Content Marketing

To be successful with your digital brand elements you need to be putting out great content. The beautiful thing about this simple truth is that it allows all size companies to get in the game. No company is too small to participate. Every step along the marketing cycle relies on content: Blogs, videos, email, etc…These are all just ways to connect with other humans!

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