What is Google Business Profile – a.k.a. Google My Business – and Do I Need One for My Private Practice?

Google Business Profile, formerly known as Google My Business, is a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. Google Business Profile is not unlike listings on online business directories such as Yelp, but it’s found directly in Google and Google Maps search results. This is why having a Google Business Profile is so important for small businesses – potential clients don’t have to visit a third-party site.

How to Cope With Therapist Burnout Around Telehealth

While telehealth has been around for decades, in some form or another, it quickly became the norm in 2020, the year COVID hit the U.S. hard. Suddenly, telehealth became the standard way to access medical care, and practitioners were forced to quickly create and implement programs and procedures that normally would have taken months to do. In some ways, it was a testament to what we were all capable of, but it was also the beginning of a long period of waiting, constant back-and-forth changes, and more waiting.

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