Digital Marketing, Private Practice, The Basics, Therapists
Google Business Profile, formerly known as Google My Business, is a free, multi-featured business listing that local businesses can use to manage their presence on Google Search and Google Maps. Google Business Profile is not unlike listings on online business directories such as Yelp, but it’s found directly in Google and Google Maps search results. This is why having a Google Business Profile is so important for small businesses – potential clients don’t have to visit a third-party site.
Branding, Nonprofits, Private Practice, Small Business Owners, The Basics
See if this sounds familiar…you get an idea for a business and the juices start flowing and you’re so excited. The next thing you know you are down at Office Depot or maybe you’ve pulled up VistaPrint on your laptop, looking to get some business cards – and that leads you to thinking about logos. The reason this story is familiar is that we all do it. I have done it on more than one occasion, So there is nothing wrong with getting excited and beginning to give some shape to your idea, but a log or a business card wont take you very far.
Community Mental Health, Private Practice, Therapists
While telehealth has been around for decades, in some form or another, it quickly became the norm in 2020, the year COVID hit the U.S. hard. Suddenly, telehealth became the standard way to access medical care, and practitioners were forced to quickly create and implement programs and procedures that normally would have taken months to do. In some ways, it was a testament to what we were all capable of, but it was also the beginning of a long period of waiting, constant back-and-forth changes, and more waiting.
Private Practice, The Basics, Websites
If moving your intake paperwork and other forms into the digital world has left you feeling overwhelmed, confused, or uncertain, this article can help! We want to make sure that whether you’re just starting your private practice, or have been in business for years but have just made the decision to move your paperwork online, that you get it right from the beginning.
Private Practice, Websites
When you’re dealing with starting up your own private practice and all that goes with it, building your website might not be too high on your priority list. You know you need one, of course – but is it really all that important?
Community Mental Health, Content Marketing, Human-Centered Marketing, Private Practice
“But Therapy Doesn’t Work!” Have you ever met someone who doesn’t believe in therapy? If you’re a mental health care professional, it may seem unbelievable that someone could feel that way in this day and age, but there are a variety of backgrounds and belief systems...
